Social media is growing at an incredible rate!
If you are in any doubt about it, and what it can do for your business, just watch this short video -
Wow! So, now you’ve seen the statistics –
Facebook has over 700m users and over 50% of them visit every single day.
If it was a country it would be the 3rd largest in the world! It’s larger than the US… and only behind China and India.
Twitter – has over 100m users (and many more accounts).
LinkedIn – has 85m active users.
So how can your small or local business take advantage of all this?
The real key to using social media effectively is to focus on building relationships with prospects and especially with customers
Social network sites offer unbelievable opportunities to connect with your customers.
Just imagine, if someone had told you 10 years ago that you would be able to contact your customers every single evening, while they are relaxing at home, and just connect with them, share some news, tell them something interesting, even a joke, offer them a special deal. And they could pass it all on to all their friends in a second, with just one click.
Would you have believed them?
Well now you can. And for a fraction of the cost of advertising in your local paper, let alone a direct mailing (which would probably just go straight in the bin). In fact you can contact people as often as you like – for free.
A customised Facebook Page costs a tiny amount compared with your old Yellow Pages ad (which only lasted a year) – and will be seen day in and day out.
Just a word of warning though. Social networking is just that – a social environment, not a heavy selling one. It’s essential to respect this if you want to gain the real benefits of social media marketing.
Don’t be put off, it’s actually very simple. All you have to do is think about what your customers would be interested in and share it. For example, if your business is a restaurant, you can easily share a recipe or a home cooking tip. Or comment on the latest Masterchef series. Then offer a special weekly deal or voucher just on Facebook.
What about your business? What can you offer?
The more value you can offer, the more you will build great relationships – and create loyal long term customers, who will share your news with their friends. (You don’t need to do it every day either, just once or twice a week is fine and may even be better. It’s important to be consistent, but low key is best).
Please do share your ideas and comments 
Social media is growing at an incredible rate!
If you are in any doubt about it, just watch this short video!
xxx
Wow! So, you’ve seen the statistics –
Facebook has over 500m users and over 50% of them visit every single day.
If it was a country it would be the 3rd largest in the world! It’s larger than the US… and only behind China and India.
Twitter – has over 100m users (and many more accounts).
LinkedIn – has 85m active users.
So how can your small or local business take advantage?
The real key to using social media effectively is to focus on building relationships with prospects and especially with customers
Social network sites offer unbelievable opportunities to connect with your customers.
Just imagine, if someone had told you 10 years ago that you would be able to contact your customers every single evening, while they are relaxing and just connect with them, share some news, tell them something interesting, even a joke, offer them a special deal. And they could pass it all on to their friends in a second, with just one click.
Would you have believed them?
Well now you can. And for a fraction of the cost of advertising in your local paper, let alone a direct mailing (which would probably just go straight in the bin). In fact you can contact people as often as you like – for free.
A customised Facebook Page costs a tiny amount compared with your old Yellow Pages ad for a year – and will be seen day in and day out.
Just a word of warning though. Social networking is just that – a social environment, not a heavy selling one. It’s essential to respect this if you want to gain the real benefits of social media marketing.
Don’t be put off, it’s actually very simple. All you have to do is think about what your customers would be interested in and share it. For example, if your business is a restaurant, you can easily share a recipe or a home cooking tip. Or comment on the latest Masterchef series. And offer a special weekly deal or voucher just on Facebook .
What about your business? What can you offer?
The more value you can offer, the more you will build great relationships – and create loyal long term customers, who will share your news with their friends.
Please do share your ideas and comments J
