What do you carry with you every time you leave home?
Your keys, your purse or wallet – and your mobile phone!
And, of course, so do your customers!
Here are some astonishing stats on mobile / SMS / text message marketing
- As of 2012, there are 20 trillion texts, sent and received
- Time spent on mobiles is growing faster than any other form of media – TV, radio, internet etc
- 50% of Facebook logins are via mobiles
- Text messages have an astonishing 97% open rate
- Most texts are opened in the 1st few minutes – much faster than email
- Text messaging has a proven ROI of over 20%
Wow! So mobile marketing offers a huge opportunity to grow your business and get ahead of your competitors!
Of course if you don’t take advantage and your rival down the road does, you’ll be the one left behind…
More and more people are using their mobiles to find information about restaurants, hotels and other local businesses. Text messages get a remarkably high (97%) open rate compared with emails (which sometimes just sit around for days without getting opened).
Text messaging means that you can communicate directly with your customers by delivering your message right into their hands – it’s quick, simple and, since most messages are opened within 4 minutes of them being sent, incredibly responsive and measurable.
How does it work?
Essentially there are two elements:
1. Building a list of willing subscribers
2. Sending bulk messages
We can easily help you build up a list by using our ‘shortcode’ service. For example: let’s say you have a restaurant business. You could publish an offer such as: Text: “Wine” to “12345″ in order to receive a free bottle of wine on your next visit. This could be done through tent cards on your tables, leaflets, adverts or through your website.
Once you’ve built up a list, you can then text everyone simultaneously with your latest offer or message. For example: lets say you experience those dips in bookings that all restaurants do. You might send a text saying: “This Wednesday get 10% off your meal at ……..just show this text when you arrive.” or: “Friday night is Italian night at…..get a free antipasti when you show this message”
Let’s say you have a list of 500 subscribers – who have all chosen to receive your messages – you can see how powerful this is!
You can also use text marketing to build customer loyalty – maybe send a text to your customers thanking them for visiting.
Many local businesses also use texts to confirm appointments. The possibilities are endless.
Who is it for?
Mobile marketing is a great way for any business to connect with customers.
It’s especially powerful for restaurants, who have been among the 1st to use it, but it’s just as effective for many other businesses – from dentists to florists to plumbers.
Is it easy to get set up?
Yes, it’s quick and easy to get you started. We can get you set up within a week.
You can put an opt-in form on your website (or Facebook page) to capture customers’ mobile details.
What does it cost?
SMS marketing is surprisingly affordable – set up costs just £250 (+vat) and is included in our Marketing Power Packages.
You may already have a ‘database’ of customer numbers – you will be able to bulk text them with offers and incentives.
To build a list of subscribers you need to rent a ‘shortcode’ and keyword.
Our Diamond Online Dashboard includes a monthly sent texts allowance – to unlimited subscribers. You can always add more credits for addional texts.
A three month minimum contract is required, with our Diamond Online Dashboard.
To find out more about the power of mobile marketing and how it can help grow YOUR business Please Contact Us Now.
