What do the vast majority of people carry with them at all times? A wallet / purse, their keys – and, of course, their mobile phone!
Here are just a few amazing statistics – which explain why Mobile Marketing is set to transform the world and why you should get into it NOW:
• By July 2010 – 5 billion phone had been sold globally – which means that there are 3 times as many phones as there are personal computers.
• By 2012, an estimated 10 trillion text messages will be sent and delivered globally.
• Over 250 million Americans carry mobile phones—over 80% of the nation’s population – and that’s just America.
It’s still growing at an incredible rate -
• Customer time spent on mobile devices is growing faster than the time spent on any other form of media!
• According to multiple analysts, Mobile Marketing and advertising will explode from just a couple hundred million dollars in revenues in 2008 to around $5 billion by 2012.
Here are some more benefits:
• Text messaging alone gets seven to fifteen times the response rate of an email and has an astounding 97% open rate.
• The speed in which a text message is opened and read is also usually much faster than an email – often within the first few minutes. An email might take several days before it is read.
• Text messaging has a proven ROI of over 20% – and has the power to double a local business incredibly fast.
Given that there are more people using mobile phones than are on the internet, you can see that the reach of mobile marketing is incredibly powerful.
And more and more people are accessing the internet and especially the social network sites, Facebook, Twitter etc, via their mobile phones.
Mobile marketing is especially powerful for local businesses such as restaurants and pubs. Just imagine you have a last minute table cancellation – so you just send a quick bulk text message to your loyal customers with a great last minute deal. One of them will be tempted! End result - you have a happy customer, plus a full table.
The possibilities are endless!
Text message marketing is all set to become the greatest opportunity of all for small and local businesses to connect with their customers.
Please do share your ideas and comments 
