So, you’ve now got your website up and running (if you haven’t then click here) so what do you do with it now?

Having a website is a bit like having a brochure – it doesn’t matter how beautifully designed it is – if it just sits in the stationery cupboard then no-one ever sees it!

In the old days you would have had to mail out or distribute your brochure or catalogue to as many people as you could manage – and afford. You would have all the costs of the initial brochure design, reprinting when they run out, mailing costs, letterheads, envelopes, staff to deal with it all etc……plus other all your other marketing, advertising etc.

Today marketing a website is essential – so all those prospects and customers find it and see it.

The good news is that not only is it much cheaper and quicker to get a website up and running than a brochure – your website can be seen by the whole world every day! It’s not about ‘printing’ any more copies. Or mailing them out. You’ve just got to get it SEEN – and marketing a website is much more cost effective than all of those costs for sending out brochures, catalogues and flyers.

Over 80% of internet users find what they are looking for via search engines

The key to ‘getting seen’ is to make sure that your site ranks highly in the search engines like Google.

All our internet marketing packages are designed to get your website to come up on the front page of Google (and others like Bing and Yahoo), when your prospects and customers search for the phrases (“keywords”) which are relevant to your business. (And of course you need to come up for your website name – even this doesn’t just happen automatically – which is why you sometimes can’t find a website you know exists).

Then we want to make sure you STAY THERE and that’s where ongoing marketing support comes in.

Getting High on Google = More Customers and more SALES

This is known as “SEO” – search engine optimisation.

We specialise in small business seo.

There are lots of different aspects to effective seo. It’s all about persuading google to rank your site highly – ahead of your competitors.

Some of it is about the technical side of your website – making sure that you have the right codes embedded in your website etc.

It’s also about more general forms of marketing such as including your site in directories or publishing articles or videos on the internet – with links back to your website.

Most of these internet marketing activities operate on 2 levels

• First they improve your site’s ranking with google and the search engines.

• Second, they send prospects and customers directly to your site – so you get a double benefit!

Our internet marketing services cover both aspects.

There are lots of different marketing activities which you choose from. You certainly don’t have to do all of them. Some activities will be more effective than others for different businesses. It also depends how much competition there is – some businesses simply need to do more than others to get ranked highly by the search engines.

To find out more about the different marketing options and what we can do for you

Click here to see our Internet Marketing Packages >>>